Cliff Hawkins
ChFC®, MS, NSSA®
Partner & Private Wealth Advisor

About Cliff
At Hilltop, my days are filled with diverse responsibilities focused on helping clients achieve their financial aspirations. Whether I’m deep in financial planning, crafting strategic tax strategies, or facilitating transition planning, my main goal is always to prepare clients for life’s inevitable ups and downs. For me, this work isn’t just a job—it’s a passion deeply rooted in my upbringing. I grew up in a household where retirement planning was nonexistent, and I saw firsthand the impact of financial uncertainty. This upbringing drives my commitment to providing holistic financial planning and education, empowering clients to realize their financial dreams.
In 2020, I decided to join Hilltop and integrate my 15 years of experience with the firm. I chose Hilltop because of the firm’s fiduciary values and comprehensive, holistic approach to financial planning. Since joining Hilltop, I’ve continued to expand my knowledge, especially in navigating the nuanced landscape of retirement planning for my clients.
Many of my clients, once unsure about their retirement prospects, have found clarity and confidence through our holistic approach to financial planning. Witnessing their transformation from uncertainty to certainty in retirement is immensely rewarding—a testament to the impact of comprehensive financial planning.
✔ Credentials
Areas of Expertise:
Comprehensive Financial Planning, Tax Planning Strategies, Income/Cash Flow Coaching
Education:
Bachelors – Grand Valley State University
Masters – Michigan State University
Membership:
National Social Security Association, LLC
Questions & Answers
Most effective saving tip:
Save early, save often, and most importantly automate the process.
Who inspires me:
My greatest extravagance (under $100):
What inspires me:
My investment philosophy in action:
What Our Clients Are Saying About Cliff
The following reviews are based on experiences from current clients. No compensation was provided to clients. The ratings and comments reflect each client's own views and opinions, and there are no known conflicts of interest. All ratings are included in the overall rating and all comments are published unless they meet one or more exclusion criteria.
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