Cliff Hawkins

ChFC®, MS, NSSA®

Partner & Private Wealth Advisor

Cliff-Hawkins-New

About Cliff

At Hilltop, my days are filled with diverse responsibilities focused on helping clients achieve their financial aspirations. Whether I’m deep in financial planning, crafting strategic tax strategies, or facilitating transition planning, my main goal is always to prepare clients for life’s inevitable ups and downs. For me, this work isn’t just a job—it’s a passion deeply rooted in my upbringing. I grew up in a household where retirement planning was nonexistent, and I saw firsthand the impact of financial uncertainty. This upbringing drives my commitment to providing holistic financial planning and education, empowering clients to realize their financial dreams.

In 2020, I decided to join Hilltop and integrate my 15 years of experience with the firm. I chose Hilltop because of the firm’s fiduciary values and comprehensive, holistic approach to financial planning. Since joining Hilltop, I’ve continued to expand my knowledge, especially in navigating the nuanced landscape of retirement planning for my clients.

Many of my clients, once unsure about their retirement prospects, have found clarity and confidence through our holistic approach to financial planning. Witnessing their transformation from uncertainty to certainty in retirement is immensely rewarding—a testament to the impact of comprehensive financial planning.

Credentials

Areas of Expertise:

Comprehensive Financial Planning, Tax Planning Strategies, Income/Cash Flow Coaching 

Education:

Bachelors – Grand Valley State University
Masters – Michigan State University 

Membership:

National Social Security Association, LLC 

Loading ...

Questions & Answers

Most effective saving tip:

Save early, save often, and most importantly automate the process.

My daughter’s Devin and Nola.
Golf balls, I seem to lose a lot of them!
Hard working, dedicated people succeeding through the fruits of their efforts.
Keep the big picture in mind and avoid focusing on the short-term noise! Being patient, with a long-term focus, leads to greater success than chasing the social media investment of the day.

What Our Clients Are Saying About Cliff

The following reviews are based on experiences from current clients. No compensation was provided to clients. The ratings and comments reflect each client's own views and opinions, and there are no known conflicts of interest. All ratings are included in the overall rating and all comments are published unless they meet one or more exclusion criteria.

Loading ...

New to Hilltop? Take the first step by scheduling an introductory call with a member of our matchmaking team today.

Schedule a Client Meeting with Cliff